Bed and Breakfast Marketing

The most effective bed and breakfast marketing tactic you have is to make sure your B & B website (or blog) is doing the very best it can in the search engines. There’s lots of offline things you can do – newspaper and magazine ads, bed and breakfast directories, trying to get in with business [...]

I’m using the bed and breakfast terms because it’s one I think we’re all familiar with, but Bed-and-Breakfast-Marketing.com is intended to provide helpful articles for all kinds of small and family-run accommodation businesses. So if you’ve got a gite, a guest house, a country inn, a chambre d’hotes, a family hotel, a boutique B & [...]

Any bed and breakfast marketing should have two targets – 1. finding new guests and 2. getting previous guests to rebook. It sounds kind of obvious but it’s clearly a lot more profitable to service an existing, satisfied client than it is to attract new ones. So apart from making sure everything about their stay [...]

Getting into the search engines is an increasingly important part of your bed and breakfast marketing. If you aren’t doing well in Google, Yahoo, Bing and the rest then dozens or even hundreds of potential guests are going to your rivals. SEO is bandied around all the time as an important part of what you [...]

How to start a bed and breakfast? Easy questions first then! But seriously. It’s a big question. If you are an established guest house owner then excuse me for going over stuff you already know – it would be great if you could leave a comment if you think there’s something important I’ve missed! There [...]

Bed and breakfast marketing. Like it or not it’s something you’ve got to do. Sticking up a “rooms to let” sign on your building just ain’t going to do it! But marketing is complicated right? Promotions, advertising campaigns, all that jargon? And where is the budget supposed to come from? You realize you’ve got to [...]

If you want someone to spend their vacation in your bed and breakfast, guest house, gite, chambre d’hotes or family hotel you need to differentiate yourself from those around you. Many people’s first thought is that if they’re less expensive they will do more business. Not necessarily so. Whilst there is always a place for [...]

So you’ve got a bed and breakfast business (or you’re thinking about setting one up?). Everything is in place. The only thing you’re lacking is those lovely guests. That’s the purpose of this blog. To show you ways to fill your beds – and your bank account! I’m not going to pretend it’s easy. Whether [...]