Sep 01 2010
Bed and Breakfast Marketing Companies – Wow!
It’s always good to keep an eye on the competition – so I’ve been browsing a few of the bed and breakfast marketing companies who appear on the first page of some search engine results.
All I can say is wow – some accommodation businesses must be making really big bucks to afford those guys and gals!
To name names would be a little unfair, and obviously I’ve only looked at their sites rather than investigating their services in any depth, but most of them read like they work for Fortune 500 companies rather than you and me running our modest hospitality businesses.
Which is no problem – so long as you don’t get the wrong idea about what’s possible and how much it might cost you. I don’t know about you but I’m fairly sure I can’t afford someone who says they are going to hold meetings to review my bed and breakfast marketing strategy at least once a quarter and bill me hourly!
It’s not that they don’t promise to deliver useful intelligence. I have no doubt they can. They almost certainly use Google Analytics – yours for free by the way.
They talk about the importance of SEO (search engine optimization) for your bed and breakfast business (yep, it is really important) – but they don’t actually tell you that a properly set-up blog or CMS will do a good chunk of it for free and on auto-pilot.
They talk about pay per click advertising, email marketing (I covered that here), search engine marketing, project management, etc…
These are some clever folks – without a doubt!
In truth I’m sure that some of these bed and breakfast marketing companies provide excellent value for money. I was just a little startled by the budgets that some hospitality providers must have available.
I think you can do the same job for a fraction of the cost. Scratch that, I know you can.
I know because I’ve done it myself and it’s not rocket science. A I type this article, the blog is just five months old and ranks just outside the top ten at Google against competition of almost 2 million other results. You can do the same for your business.
But I’m sure you realize that if you want to radically improve the performance of your bed and breakfast it isn’t just going to fall in your lap.
I have a book that I would recommend you buy – hey, I’m a businessman too 
– and other services which may help, but they are intended to free you from reliance on other people and enable you to do all these things for yourself…
…effectively and efficiently – I know you have better things to do than spend all your time in front of the computer.
If you don’t have the budget, no problem. You can visit here whenever you like and pick and choose from the free info available. When you have twenty bucks spare, get a copy of my ebook. If it doesn’t do what I say it will I’ll give you your money back.
In the meantime, if you have any questions ask me here. I’ll see if I can help.
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Can you tell me some top marketing companies for small Bed and breakfast?
I have gotten so burnt on a few companies. My website use to be with Blizzard Internet Marketing group in Colorado. Every year they went up on their prices until I could not afford them anymore!
Hi Willia
I’m, sorry you’ve had bad experiences. Have you considered doing it yourself? That’s the purpose of my book (here). I think most bed and breakfast owners have the ability, they just lack a little knowledge. If you try it and it doesn’t work out there are other options but for under $20.00 isn’t it worth giving it a go?
By the way, I don’t know if there’s a spelling mistake in the web link you gave but it’s not working. Was that with Blizzard?
Regards
Bob