Bed and Breakfast Marketing

I’ve just had an email with news about some exciting updates from Bruce Greig, the MD of the company with the accommodation reservation software over at Keep Me Booked. Now I know there are a few of these about but I’ve always liked Keep Me Booked for a couple of reasons. First, they host it [...]

Bed and breakfast marketing. Like it or not it’s something you’ve got to do. But marketing is complicated right? Promotions, advertising campaigns, all that jargon? And where is the budget supposed to come from? You realize you’ve got to let people know you’re out there, but how? The phone book is getting very expensive to [...]

It’s always good to keep an eye on the competition – so I’ve been browsing a few of the bed and breakfast marketing companies who appear on the first page of some search engine results. All I can say is wow – some accommodation businesses must be making really big bucks to afford those guys [...]

Fanfare please… As promised, How To Win on the World Wide Web is now available. Rather go into the content in this post I’ll direct you to its dedicated page here. You would expect me to be biased, but I really do believe it could change the way you look at promoting your accommodation business. [...]

Nearly there! All being well the bed and breakfast marketing ebook will go live next a week. Now’s the time to sign up for my newsletter (over there on the right) if you want the introductory discount! Initially I imagined a concise document – maybe 15 or so pages – but “How To Win On [...]

If you’ve visited to the bed and breakfast marketing blog a few times you’ll probably have seen that I’m working on a book to help people set up a successful B & B blog. Something that will be really effective in promoting your bed and breakfast but won’t cost you the earth. It’s also something [...]

The most effective bed and breakfast marketing tactic you have is to make sure your B & B website (or blog) is doing the very best it can in the search engines. There’s lots of offline things you can do – newspaper and magazine ads, bed and breakfast directories, trying to get in with business [...]

I’m using the bed and breakfast terms because it’s one I think we’re all familiar with, but Bed-and-Breakfast-Marketing.com is intended to provide helpful articles for all kinds of small and family-run accommodation businesses. So if you’ve got a gite, a guest house, a country inn, a chambre d’hotes, a family hotel, a boutique B & [...]

Any bed and breakfast marketing should have two targets – 1. finding new guests and 2. getting previous guests to rebook. It sounds kind of obvious but it’s clearly a lot more profitable to service an existing, satisfied client than it is to attract new ones. So apart from making sure everything about their stay [...]

Getting into the search engines is an increasingly important part of your bed and breakfast marketing. If you aren’t doing well in Google, Yahoo, Bing and the rest then dozens or even hundreds of potential guests are going to your rivals. SEO is bandied around all the time as an important part of what you [...]