Bed and Breakfast Marketing

Not long ago I did a post about making your b & b website design as attractive as possible while retaining all the power of WordPress for blogging – and thus making the most of your bed and breakfast marketing. One of the ideas was to invest a few dollars in a really professional appearance. [...]

It’s always good to keep an eye on the competition – so I’ve been browsing a few of the bed and breakfast marketing companies who appear on the first page of some search engine results. All I can say is wow – some accommodation businesses must be making really big bucks to afford those guys [...]

I’m a big advocate of using WordPress for your bed and breakfast website. It’s an approach that gives you a powerful platform yet it’s easy for you to control. You decide what you want, not some template-driven site builder, not a website designer either. I have nothing against web designers – it’s how I’ve made [...]

Fanfare please… As promised, How To Win on the World Wide Web is now available. Rather go into the content in this post I’ll direct you to its dedicated page here. You would expect me to be biased, but I really do believe it could change the way you look at promoting your accommodation business. [...]

If you’ve visited to the bed and breakfast marketing blog a few times you’ll probably have seen that I’m working on a book to help people set up a successful B & B blog. Something that will be really effective in promoting your bed and breakfast but won’t cost you the earth. It’s also something [...]

When you are running a bed and breakfast it’s nice to look forward to the day when you have built your reputation and guests come back to you year after year. Not only that, they recommend their friends too! It’s good business. It’s far more profitable for a bed and breakfast business to re-book guests [...]

The most effective bed and breakfast marketing tactic you have is to make sure your B & B website (or blog) is doing the very best it can in the search engines. There’s lots of offline things you can do – newspaper and magazine ads, bed and breakfast directories, trying to get in with business [...]

Getting into the search engines is an increasingly important part of your bed and breakfast marketing. If you aren’t doing well in Google, Yahoo, Bing and the rest then dozens or even hundreds of potential guests are going to your rivals. SEO is bandied around all the time as an important part of what you [...]