Sep
01
2010
It’s always good to keep an eye on the competition – so I’ve been browsing a few of the bed and breakfast marketing companies who appear on the first page of some search engine results. All I can say is wow – some accommodation businesses must be making really big bucks to afford those guys [...]
Aug
16
2010
Fanfare please… As promised, How To Win on the World Wide Web is now available. Rather go into the content in this post I’ll direct you to its dedicated page here. You would expect me to be biased, but I really do believe it could change the way you look at promoting your accommodation business. [...]
Mar
25
2010
I’m using the bed and breakfast terms because it’s one I think we’re all familiar with, but Bed-and-Breakfast-Marketing.com is intended to provide helpful articles for all kinds of small and family-run accommodation businesses. So if you’ve got a gite, a guest house, a country inn, a chambre d’hotes, a family hotel, a boutique B & [...]
Mar
24
2010
Any bed and breakfast marketing should have two targets – 1. finding new guests and 2. getting previous guests to rebook. It sounds kind of obvious but it’s clearly a lot more profitable to service an existing, satisfied client than it is to attract new ones. So apart from making sure everything about their stay [...]
Mar
18
2010
Bed and breakfast marketing. Like it or not it’s something you’ve got to do. Sticking up a “rooms to let” sign on your building just ain’t going to do it! But marketing is complicated right? Promotions, advertising campaigns, all that jargon? And where is the budget supposed to come from? You realize you’ve got to [...]